Marketing Assignment Example | Topics and Well Written Essays - 250 words - 11

Marketing - Assignment Example Therefore, I want to interact with the consumer creatively; the ‘break’ concept can be creatively explored through the packaging and synced with its current advertising campaign. Taking a break in today’s fast paced life is integral. The current pack is very clean, in-your-face, well branded, but it has nothing else to say.  Before any design modification, I will spot the key visual equities that aid consumers identify the brand, I will just add in these elements for more interaction (Aaker 2004). I would refresh and rejuvenate the pack design rather than re-invent it because it is not necessary for loyal consumers to appreciate a pack transformation. To really get creative with the pack design I would replace the brand name with seasonal messages as well. For example, on Mother’s day I will design the packs creatively with an amazingly patterned embossed print on the wrapper with confetti which can say ‘The Best Mom Ever’; a celebration brea k for the mothers. I can also depict the ‘break’ by creatively executing the barcode as well, perhaps by leaving space between the horizontal

Project guide Essay Example | Topics and Well Written Essays - 1000 words

Project guide - Essay Example calculating your costs; estimating the benefits to customers and the limits on how much they’re willing to pay; and comparing your products, services, and prices to others that are similar i.e. with the competitors. Maximum current profit- here marketer estimate the demand and costs associated with alternative prices and choose the price that produces maximum current profit, cash flow, or return on investment (ROI). Product/service quality leadership- providing high quality services at higher price specially targets premium customers. Here marketer believes in perfection with no compromise and thus offers his service at higher price. A price is being established on the basis of owner’s own choice by following any of the above major objectives and also by the willingness of the consumers on how much they can pay, what are the substitutes available to them, is your competitor offering the same or better service that too on a lower cost than your service, you have to evaluate and then set the price of the product. The price could be a low one so that you could attract and have access to a larger audience. Or you could approach it from the opposite end – charge a high premium so that each service would generate a lot of revenue and you would not have to work the long hours nor have more over-head. For e.g. one of my friends is running a restaurant named as ‘The Diners Park’ and has invested a major chunk of his capital for this venture. So earlier, with the fixed costs, it was getting really hard for him to generate substantial profit. The customers very often like the quality of food and ambience of his restaurant but it was the price of the food items which was the main concern of his customers and of his as well. He earlier took product/service-quality leader as an objective and thus set the prices higher than his competitors but provided a high –class premium quality food and services. But after analyzing the whole case he found that though